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Guardey is just what Dutch Blue needed

The story of Dutch Blue

Dutch Blue is an online marketing agency that also deals with website development and website optimisation. It is a no-nonsense marketing agency for and by entrepreneurs.

They are characterised by their Dutch sobriety and the ‘look further than your nose’ mentality. They offer quality online solutions that deliver results. The needs and wishes of their customers are always central.

In the past decade, they have achieved many online successes for their clients. They built websites, web shops and apps and support them with online marketing such as SEO and SEA services. They don’t do the same thing over and over again, but think along with the customer. This way, they offer customised solutions for every customer.

Cybersecurity made easy

After a presentation at an online marketing event, Patrick definitely saw the opportunities of cybersecurity. Not only did he want to be safe, he also saw it as a way to position himself in relation to other agencies. In this way, Dutch Blue shows that they really understand what entrepreneurs need.

Yet Patrick also saw the challenges. Most cybersecurity solutions are a complicated and long-winded process. And also far too expensive for online marketing agencies.

Why Dutch Blue chose Guardey

A couple of bright minds are not averse to a challenge. Yet at Dutch Blue, they would rather not spend too much time on cybersecurity. They prefer to focus on helping other entrepreneurs with what they are good at. At the same time, they like to be helped by entrepreneurs who know better about other things. That is exactly what Guardey offered them. And that for a good price too.

How Guardey responded

Dutch Blue is exactly the kind of client Guardey likes to work for. They are already aware of the risks of cyber threats and are eager to tackle them. They let us do what we do best, so they can do what they do best.


We implemented a secure connection for Dutch Blue within a few weeks. We also installed a dedicated IP so that Dutch Blue can also work safely at the client’s office.

Although the online marketers of Dutch Blue prefer to work with marketing, they also wanted to increase their own knowledge of cyber security. They have now been working for a few weeks with our gamification. In this way they increase their own knowledge in a simple way.

Are you next?

Do you also work on the cybersecurity of your company? Feel free to contact us. We would like to discuss your risks and opportunities and help you get started safely.

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Frequently Asked Questions

What is gamification?

Gamification is adding game elements into non-game environments, such as security awareness training, to increase participation and foster active learning.

What are the benefits of gamification in security awareness training?

Traditional security awareness training can often be dry and boring. With gamification, the complex subject matter is transformed into an engaging and memorable experience.

By integrating game elements such as challenges, quizzes and rewards, it incentivizes users to actively learn. This makes the training more enjoyable and fosters a sense of competition and achievement. This combination drives better retention and application of cyber security knowledge.

Why is it important to train security awareness on a weekly basis?

Research shows that up to 90% of the learnings from yearly or even quarterly training are forgotten within a few weeks. Guardey was built to keep its users aware of cyber threats 365 days a year. The game comes with short, weekly challenges that slowly builds up the user’s knowledge and eventually drives lasting behavior change.

Which topics are covered in Guardey’s security awareness game?

Guardey covers a wide array of topics to train users about all currently relevant cyber threats, put together in collaboration with ethical hackers and educationalists. The topics covered include phishing, remote work, password security, CEO fraud, ransomware, smishing, and much more.

How much time do the weekly challenges take?

Every challenge takes up to three minutes to complete.

Can I use Guardey to comply with the ISO27001, NIS2, and GDPR security awareness policies?

Yes. ISO27001, NIS2, and GDPR all require that all employees receive appropriate security awareness training. Guardey is always up-to-date with the latest cyber threats, policies, and procedures.

Is security awareness training important for all employees, or just specific roles?

Cybersecurity awareness training is crucial for all employees, not just specific roles. Every staff member can potentially be a target or an unwitting entry point for cyber attacks. Training helps create a security-focused culture and minimizes risks for the entire organization.

While certain roles may require specialized training, a foundational level of training should be accessible to everyone.

In which languages is Guardey available?

Guardey is available in English, Dutch, Italian, French, Spanish, German, Polish, Swedish and Danish.

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